The host is not necessarily the person that will lead the webinar from start to finish rather, the one who will manage the flow of the event.
As a master of ceremony, you also need to embody the company’s values and brand voice. You’re responsible for ensuring all the content follows your brand guidelines and meets the objectives of the webinar. The webinar host is usually an unofficial brand ambassador. Sometimes, the host has a few backstage responsibilities too, like putting together a presentation or showing speakers how to use the webinar platform. The role of a webinar host is to ensure the guest speakers and audience are looked after throughout the event and that everything runs smoothly.
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