“While some suggest that Topics is a less invasive way of ad targeting, we don't agree. DuckDuckGo has joined the chorus criticizing Google’s new ad tech, which the search giant is currently testing on a limited number of users. The search giant’s Privacy Sandbox initiative - its alternative method of tracking and targeting users for online ads that Google argues is more privacy-focused - has been met with scrutiny by regulators and privacy advocates.
In a blog post, DuckDuckGo informed users that they can block Google Topics and FLEDGE via its extension, or just disable the “Privacy Sandbox” setting in Chrome. The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox.
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